Turning the concept of the ultra-exclusive, invite-only fashion show on its head, the designer will welcome 1,200 “real people” – in addition to the usual press, buyers and celebrity guests – to watch the unveiling of his latest collection during New York Fashion Week on 11 September.
The French fashion house is working closely with the City of New York on the event, reports WWD, which will see 820 of the tickets made available on a first-come, first-served basis via the nycgo.com website. The full website URL will be released later today, with tickets available from tomorrow. A block of 280 tickets has been reserved for students and teachers at local fashion colleges including Parsons, FIT, Pratt Institute and the High School for Fashion Industries. A further 100 tickets will be distributed to residents living close to the as-yet-undisclosed show venue.