Dior Appoints NewJeans Haerin as Brand Ambassador

It has been confirmed – the final member to bag a deal of a lifetime is NewJeans member Haerin for the French Maison, Dior.

The rumours are true. NewJeans Haerin was named Dior’s brand ambassador, and we couldn’t have been more delighted. The 16-year-old will represent three various divisions of the luxury brand for fashion, jewellery and beauty.

Taken from a statement, Dior has expressed, “This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique friendship in the name of creativity.”

Dior taps NewJeans Haerin as House Ambassador

NewJeans Haerin Dior

Image credit: Dior

K-Pop sensation NewJeans is thriving and is obviously showing no signs of slowing down. Just recently, the girl group was announced as Levi’s newest global brand ambassador. However, individually these stylish stars are dazzling their way to major luxury fashion houses and beauty brands. 

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Minji was named the global ambassador for Chanel across fashion, beauty and watches and Jewellery. While Danielle scored Yves Saint Laurent Beauty and Burberry under her belt. Lastly, the 14-year-old Hyein represents the French Maison Louis Vuitton, while Hanni embodies Gucci and Armani Beauty. 

As we look forward to what’s in store for Haerin, check out our list of K-Pop stars who are also brand ambassadors

Take a peek at the announcement images below:

NewJeans Haerin Dior

Image credit: Dior

NewJeans Haerin Dior

Image credit: Dior

NewJeans Haerin Dior

Image credit: Dior

 

In case you missed it, BTS RM was also appointed as Bottega Veneta’s latest brand ambassador. 

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All images are credited to Dior

Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.