Emilio Pucci has announced the appointment of Massimo Giorgetti as its new creative director, taking over from Peter Dundas. Giorgetti, who launched MSGM in 2009, is known for his use of colour and print. His first collection for the brand debuts this September, and if the teaser is anything to go by (white tees and pop scarves), it’ll be a fresh and youthful direction for the brand.

Massimo Giorgetti

Models on the roof of Palazzo Pucci