Uniqlo X Marni might be one of the best collaborations yet.
Consumer culture revolves around brand collaborations. With that being said, unexpected collaborations are forever changing the fashion industry as we know it.
UNIQLO collaborations has been a fashion strong point for many years, as the label is known for its high-quality fabrics, graphic T-shirt line, and heat-tech fabrics. The Japanese label has collaborated with JW Anderson, Mame Kurogouchi and Jil Sander - to name a few. But what we're about to tell you right now in this particular collaboration will surpass them all.
This spring, UNIQLO has officially unveiled their latest collaboration with Italian brand Marni to bring in more elements of pop-style and warm graphic prints with lots of fun colours. Even Marni brings in their signature brand of quirky playfulness into the game for us to see!
"I've been hugely excited about this collaboration since the start," Marni creative director Francesco Risso said, in a statement. "We've always championed Uniqlo's ethos and the integrity that lies behind the brand's vision, giving our interpretation of Uniqlo's LifeWear through a slightly out-of-the-box proposition that combines impeccably crafted clothes with MARNI's offbeat and life-embracing spirit."
Colours and Prints
Fundamental UNIQLO pieces serve as a blank canvas for MARNI's signature use of colour, but also pop-style, warm visuals designed exclusively for this collection are presented in bigger and smaller incarnations in a fascinating play on proportions.
The added twist is loose shapes and dramatic balloon volumes added to the enhancement for daily use, in contrast to monochrome and patterns. Building on UNIQLO's theme of "universality" and daily wear garments, MARNI brings a sense of whimsy to their pieces that suit any occasion.
Style and Design
Comfortable yet thoughtful designs, such as the dynamic cocoon silhouette BLOCKTECH coat as well as a pyjama set with a drape that seems to flow, could very well appeal to men and women of all ages.
Thank goodness, it's all happening in time with the warm weather over here, make sure to purchase these vibrant Marni peices for yourself.
You can check out more information about Uniqlo x Marni on their website now or view their full lookbook in the gallery below.