After nearly four long years, the Tiffany Landmark finally opens its doors to the public.
Located on 57th Street and Fifth Avenue, New York, the newly refurbished Tiffany & Co. flagship boutique, simply dubbed The Landmark, is no ordinary store. The architectural marvel stands 10-storey high, and ushers in a new retail experience like no other, featuring custom artwork, an array of archival never-before-seen jewels and immersive displays to engage with visitors. The building also plays host to specially curated works by artists including Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham.
The Elsa Peretti-inspired spiral staircase is an integral feature of the Tiffany Landmark.
The Tiffany Landmark marks the New York jeweller’s first holistic store renovation since its first opening in 1940. The lavish interiors are the works of legendary architect Peter Marino, while Shohei Shigematsu of OMA New York led the renovation of the building’s core and circulation infrastructure, as well as the addition of the new three-story volume above the existing building.
The Tiffany Landmark: A Warmer Outlook
As an homage to the building’s original structure, an Atlas statue and clock reside above the revolving doors, now refurbished to honour its original design. Through the revolving doors, visitors then step into an expansive retail space bathe in white and warm neutrals. Adding to the warmth, wood parquet flooring is finished throughout the entire building. A call back to the 1940s, the parquet echoes the very pattern from the brand’s original store.
Ground floor of the Tiffany Landmark.
Adding to the awe of this space are video walls depicting sweeping views of Central Park and the Manhattan skyline, flanking the array of display units that showcase the brand’s most popular collections. Above, an arrresting ceiling installation spans the room’s length, its abstraction of facets inspired by the jeweller’s main trade, diamonds.
At the far end of the ground floor is the elevator lobby, where Basquait’s“Equals Pi” (1982) reside. The very painting previously highlighted in a Tiffany & Co. campaign featuring Beyonce and Jay-Z. From here, guests then find their way to the next retail space on the third floor. (The second floor is reserved for office space).
Art, Architecture & The Tiffany Experience
Third floor, dedicated to the Tiffany & Co. Love & Engagement collection.
The third floor of the Tiffany Landmark is dedicated to Tiffany’s Love & Engagement collection. Here, gold-framed display cases showcase the jeweller’s much sought-after engagement rings. Also available are dedicated private salons—each decorated after a different floral motif—that offer a more personalised shopping experience.
A series of salons on the Love & Engagement floor.
Marked by a 12-foot tall Daniel Arsham bronze sculpture, a spiral staircase here leads to the remaining floors above. Featuring undulating transparent balustrades adorned with rock crystal, this sculptural structure reflects the sensual forms of one Elsa Peretti.
The Love & Engagement floor, featuring a bronze sculpture by Daniel Arsham.
Onwards, visitors are then taken to the gold collections on the fourth floor. Additionally, this level houses individual rooms dedicated to Tiffany timepieces, and collections by Paloma Picasso and Elsa Peretti.
An archive piece displayed in the Paloma Picasso room on the fourth floor, where a dedicated space for Tiffany & Co. timepieces also resides.
The fifth floor showcases Tiffany’s famous sterling silver collections as well as first looks at its non-jewellery ware. Think leather goods—the adorable Return To Tiffany crossbody and micro totes!—scarves, stationery and fragrances. A key highlight here though is The Audrey Experience, an Instagram ready coccoon with images and video of Audrey Hepburm taken from the iconic 1961 film Breakfast At Tiffany’s. Also on display? One of the Oscars awarded to the film for its music.
Actor Meerqeen observes the Oscar statue awarded to the film Breakfast At Tiffany’s (1961), right by a special room dubbed The Audrey Experience.
Breakfast At Tiffany’s, Anyone?
Though its difficult to gauge which floor will be the most popular destination within the Tiffany Landmark, level six could very well be it. Because this is where the newly renovated Blue Box Café resides. Helmed by New York’s Michelin-starred chef Daniel Boulud, the cafe now includes a private dining area and bar. An art installation of assorted Tiffany blue boxes on the ceiling and colourful organic blobs add to its whimsy. Tuck into a seasonally inspired menu, that includes breakfast and tea. The café is open during operating store hours, from 11 a.m. to 8 p.m. Monday through Saturday, and 11 a.m. to 7 p.m. on Sunday.
The newly refurbished Blue Box Cafe.
Continuing the dining theme, this floor is where guests can find all of Tiffany’s exquisite home collection. For on display are gorgeous table setting ideas to inspire your next dinner party plans. In addition to the variety of china, glass and flatware, gift items such as home decor, games (a Tiffany table tennis set, anyone?) and the much loved Tiffany baby collection are also placed here.
The homeware department on the sixth floor.
The Tiffany Landmark: A New Era
Naturally, the final retail space on the seventh floor houses the high jewellery collection from Tiffany & Co. Expect opulent pieces from Tiffany’s Schlumberger and Blue Book collections. The eighth and ninth floors are taken up by a double-storey event and exhibition space. The tenth floor of the Tiffany Landmark on the other hand is reserved for VIP clients. The floor is fitted with four private salons and a dining room that can host up to 60 people.
The seventh floor, reserved for Tiffany & Co. high jewellery.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,” says Anthony Ledru, president and chief executive officer, Tiffany & Co. in his press statement. “Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewellery store—it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”
The launch party for the Landmark was a star-studded affair attended by the brightest stars from Hollywood and Asia, Performances from The Rockettes and Katy Perry ignited the night, in celebration of a piece of modern history as the Landmark redefines the retail experience with a beautiful blend of architecture, culture and commerce.
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The Tffany Landmark is located on 57th Street and Fifth Avenue, New York and is now opened to the public. Visit here for more stories on Tiffany & Co.
