Catch the Unveiling of Bvlgari’s Magnifica 2021 Collection

Bvlgari Magnifica 2021

Bvlgari Magnifica 2021. Photo courtesy of Bvlgari

While we have accepted the harsh reality of the pandemic and global efforts are in place to achieve herd immunity against COVID-19, we think back to last year at the beginning of the outbreak and how Milan, Italy, the capital of luxury and fashion, was one of the first cities to get hit hard by the disease and imposed one of the first national lockdowns.

Today, the low and manageable number of cases provide hope of normalcy for the city to return to its former glory. To celebrate, Italian luxury brand Bvlgari pays tribute to Milan for its courage in fighting and winning the worst COVID pandemic toll in Europe during its two-day event showcasing the Magnifica 2021 High Jewelry and High-End Watches collection.

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Reinforcing its Roman DNA and 137 years of mastery and creativity, Bvlgari’s Magnifica presents an extraordinary selection of 350 masterpieces of high jewellery and watches. The collection writes an ode to the most precious and rarest gems around the world, including an incredible 131.24-carat spinel, the fourth in the world by carat weight but the most beautiful in terms of quality. Meanwhile, five marvelous oval cushion-cut Paraiba tourmalines exude a refreshing sense of purity, echoing the crystal clear waters of the Mediterranean sea surrounding Italy’s Sardinia island.


Bvlgari Magnifica 2021

Photo courtesy of Bvlgari


In its high-end watch category, the Maison presents four breathtaking ‘secret’ watches that reflect the brand’s iconic style. Its most expensive and precious timepiece is the Ruby Metamorphosis, designed as a set with its namesake necklace. Crafted from platinum, the unique watch required 1,650 hours to make and features a ‘secret’ dial concealed by a cover made from a stunning antique cushion-cut 6.3 carat Mozambique ruby, which evokes the shades of a magnificent Italian sunset.

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See the amazing collection up close during its live show this 21st June at 2.30 pm Milan time on its Instagram or Youtube account. Bonus: stay till the end for the unveiling of its latest campaign featuring none other than Lisa from Blackpink!



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