Cronut Mastermind Dominique Ansel unveils bakery in London


Dominique Ansel

Dominique Ansel, the man behind the invention of Cronut (both word and item) – a worldwide phenomenon that transformed the way we see a doughnut – or a croissant forever has (finally!) made his way to London.


Image Credit: The Londoner

What’s on the menu? His signature playful desserts such as the Cookie shot (think chocolate chip cup and creamy whole milk) and Frozen S’more – luscious ice cream coated with brownie and encapsulated within a cloud of marshmallow torched to perfection.

On the other hand, what’s a Dominique Ansel bakery without something new? Put your hands together and welcome the new UK-exclusive flavour, the Banoffee Paella – an upside-down Banoffee pie made in a paella pan with gorgeous caramelised bananas and a light dulce de leche mousse.


Image Credit: The Londoner

Ansel believes that there is much to explore in Britain, in terms of creative talent and ingredients. “In Japan, there is so much talent – even the most junior chefs have been in the kitchen for at least 15 years. But in Britain you get talent from all of Europe. It’s got the charm of Paris, the history and culture – plus the energy you find in New York.” Ansel recently said in a statement to Telegraph.


Image Credit: Thomas Schauer

Being known as a pastry chef who’s one step ahead of everyone else, Dominique Ansel is a true testament of Molecular Gastronomy. With his philosophy of not taking things too seriously, join Dominique Ansel and his new recruits on the journey beyond the Cronut.

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Dominique Ansel Bakery (#DABLondon) is at 17-21 Elizabeth Street, SW1W 9RP London