5 Celebrity Beauty Brands That Are Worth A Try

Many Celebrities have launched their own beauty brand, BAZAAR walks you through the popular items worth buying.

celebrity beauty brand

In the last decade, we have seen a surge in celebrities and models, dipping their hands into the beauty industry. From Rihanna to Kylie Jenner, their beauty brands have surged in sales and popularity resulting in a steady cult following. 

Numerous beauty brands have come into the scene, defining what new beauty is –  Rihanna continues to lead the pack with a beauty line inclusive of all shades and backgrounds. 

Scroll-down and to discover which beauty items we must keep at hand!

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Fenty Beauty by Rihanna

Fenty Beauty has launched a variety of great products since its inception in 2017. Holding on to its philosophy of “Beauty for All”, it continues to push the boundaries of cosmetics from foundation products to more interesting ones. Recently, a new collection of lipstick was unveiled which added to Rihanna’s personal touch, namely Fenty Icon. Inspired by Rihanna’s definition of Cupid’s Bow, these re-fillable lipsticks features 10 highly-pigment red shades and neutral hues with a moisturising formula that embraces smooth lips.

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Gift Fenty Beauty at Sephora Malaysia OR Shop with Fenty!

Rare Beauty by Selena 

Rare Beauty’s focus is built on natural beauty, with mental health continuing to be a priority in its branding. Their range of makeup includes blushes, lipsticks, foundations, concealers, liquid eyeliners, and highlighters . Famous for breaking unrealistic beauty standards, the Soft Pinch Liquid Blush is one of the best blushes this Spring –  it works well to enhance your cheeks giving them a natural healthy glow. That’s why Rare Beauty’s makeup always looks stunning and shows off your self-confidence.

Be rare!

r.e.m. beauty 


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A post shared by Ariana Grande (@arianagrande)

REM, by definition, is rapid eye movement. Eyes say more by the way you look at someone. The “CHAPTER 1 ULTRAVIOLET”  collection is the first out of four collections created by singer Ariana Grande. The collection features a full range of Ariana’s go-to products—eyeliner, falsies, highlighter, plumping gloss, and more, lending beauty lovers a soft but shimmery glow. Try out Grande’s favourite combination – Practically Permanent Lip Stain Marker paired with the Utmost Importance Plumping Lip Gloss!

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Space shopping at REM!

Kylie Cosmetics


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Undeniably, Kylie Jenner still owns the podium in the celebrity beauty space that achieves equilibrium between beauty and sustainability. Her brand Kylie Cosmetics made it to second place on Top 10 Hottest Celebrity Brands and continues to disrupt the beauty world with its utterly satisfying formulas. Kylie Cosmetics has many wins to celebrate and continues to promote clean and vegan beauty products. The limited-edition Valentine’s Collection Bundle incorporates a love-themed into the packaging and design.

Shop at Kylie Cosmetics!

Haus Laboratories By Lady Gaga

Haus by Lady Gaga is reaping whelmed reviews online, especially for its Liquid Eyeliner which provides the deepest and sharpest line for a bold look. Her collection features eyeliners, eye shadows, lip gloss, lip liners, makeup tools, and more. Haus focuses on essential beauty products, a pioneering route that differentiates it from the mainstream aesthetic. Try out Gaga’s RIP Lip Liner, an ultra-precise lip pencil in a variety of shades to formulate a long-wearing lipstick.

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Your Haus!

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Photos: Instagram