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12 Affordable Online Boutiques Fashion Editors Are Obsessed With

Love Topshop and Zara but feel like you're always wearing the same clothes as everyone else? Well, we have rounded up 10 relatively unknown online boutiques that see fashion editors stocking up season after season. From Üterque and The Reformation to Olive Clothing and Loéil, these are the names to have on your radar now.

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3. Rouje

If it’s your dream to dress like a French girl, then you need to know about influencer Jeanne Damas’ amazing line. Filled with classic pieces that will effortlessly help you to build a capsule wardrobe, Rouje is a destination every fashion editor relies on.

We go there for: Pretty spring dresses and very cool jeans.

See Rouje.com

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