Liu Wen Stars in Gucci’s Bamboo 1947 Campaign

The supermodel lends her charm to the Gucci Bamboo 1947 bag.

Supermodel Liu Wen steals the spotlight in the latest Gucci Bamboo 1947 bag campaign. Shot and directed by David Sims, the campaign is dedicated to the iconic bag that is distinguished by its unique curved bamboo handle. In the campaign, the two main stars portray an intimate relationship built on trust and adoration—reflecting “an enduring bond that exists between a woman and her bag”.

The Gucci Bamboo 1947 Handbag

gucci bamboo 1947 bag

Liu Wen with the Gucci Bamboo 1947 handbag in red.

Created in 1947, the handbag remains one of the pillars of the House’s signature bag collection. At a time where traditional raw materials were difficult to come by, Guccio Gucci looked to the durable and lightweight bamboo as a source of inspiration. And with the help of the skilled Florentine artisans, the humble bamboo was fashioned beautifully into the handle of a purse.

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The bag’s distinctive design became an instant hit and was “a fixture among Hollywood’s leading ladies”. In order to make the bag, unblemished pieces of bamboo are softened and worked over an open flame by hand. Next, the handle is coated in multiple layers of lacquer to achieve a golden-brown finish.

This season, the new iteration of the timeless classic is distinguished by interchangeable leather and Web straps. Offering versatility and practicality, the straps are also adjustable, making it suitable for many occasions. Wear yours to the office and straight to dinner for a chic look that will get you compliments.


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All images and video courtesy. 

For more news on the Gucci Jackie 1961, click HERE.

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