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Jaeger-LeCoultre Reveals A Whole New World

 

 

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The Rendez-vous Classic, Jaeger-LeCoultre

Uniting art, intelligence and a passion for beauty, one can only be inspired by the latest campaign from luxury watchmaker Jaeger-LeCoultre, which aims to communicate its latent ideology to the world in the most emotive of images, captured by American photographer Kurt Iswarienko. With the “Open a whole new world” philosophy, the grande maison sought personalities who embodied the essence of its brand message: where living is an art and being represents a form of intelligence. The Swiss watchmaker’s choices were clear, individuals who pursue excellence in all facets of their lives, but who have a real appreciation for life and beauty. The select faces of the campaign are polo champion Eduardo Novillo Astrada – no stranger to the brand, actress and director Carmen Chaplin – also the granddaughter of the iconic Charlie Chaplin, and Dr. Craig Venter, decoder of the human DNA. Their incredible achievements seamlessly convey the elegance of the Jaeger-LeCoultre life: beyond the ordinary.