In the age of personal branding, the line between what is and what isn’t acceptable to post on your handles often gets blurry. Building up your own brand and elevating your career is now easier than ever with tools like LinkedIn, Twitter, Instagram and Facebook, to name a few. Here are the deadly mistakes to avoid making in the digital realm.
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#1. Complaining about your job, co-workers or boss.
While this may seem like a no-brainer, sharing any negative feedback about your current job, employer or co-workers is the number one no-no. Don’t doubt that future (and current) employers will raise a red-flag at the slightest jab or complaint via Twitter, Facebook, Instagram, LinkedIn, etc. Even a simple “dreading going to the office” or “bored at work” comment is a bad way to brand yourself in any indu.stry.
#2. Sharing too much information.
Know where to draw the line between your digital and personal life. Relationship issues, personal problems and TMI tidbits are best kept in private conversation rather than being attached to your personal brand online.
#3. Posting all of your partying pictures #AboutLastNight.
There’s nothing wrong with posting a tasteful, fun photo from a night out with friends but when your Instagram feed or Facebook timeline starts to look like the outtake reel of The Hangover, then it’s a problem. Prospective and current employers will find a stream of drinking and partying photos to be a turn-off, even if you think it’s “all in good fun” you don’t want to be seen as the party animal job candidate.
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