Vincent Paul Yong’s photography series for Polo x VPYP x Cloakwork x DJ duo Lapsap
“When Volkswagen Malaysia came to me with the idea of a photography series celebrating the Polo hatchback’s 40th I knew I had to go outside the box,” says Vincent Paul Yong, the man behind some of the most evocative fashion editorials the industry has seen. “I figured the brand DNA would allow for something a little more innovative, fun, so the idea for a multimedia collaboration involving illustration and music came to be.” Roping in hot DJ duo Lapsap and the work of graffiti artist Cloakwork, Yong took the Polo on a little joy ride through KL city streets — and art imitated 24 hours in the lives of the two spin artists. “I thought bringing together these disparate elements really showcased the spirit of KL — yes the Towers are there — the art scene, the vibrancy and dynamism and, of course, movement, which all seamlessly related back to the Polo — it’s a buzzy little car to work with and we had the maximum capacity of fun shooting the series.”
Armin Keller, managing director of Volkswagen Group Malaysia with Malaysian photographer Vincent Paul Yong and a special chrome edition of the Polo at the WYSIWYG x VPYP x Polo launch party. The night also had a fashion spin with designer Pearly Wong showcasing her Spring/Summer ’16 collection hot off Berlin Fashion Week.
Says Armin Keller, managing director of Volkswagen Group Malaysia: “There was a definite synergy with the art project because Polo has always been about being more than meets the eye. And with over 13,000 units sold it is no wonder that this practical, yet fun car has captured the hearts of Malaysians. It’s agile but solid performance results in a drive best suited for KL’s busy roads as well as long highways.”
The Polo photo series can be viewed alongside Yong’s own exhibition — WYSIWYG- What You See Is What You Get. “It’s a sort of retrospective that celebrates my decade in photography,” Yong tells BAZAAR, “and views art, fashion and social issues through the lens of subjective perception. What you see is what you get? Maybe, maybe not.”
WYSIWYG featuring the Polo will be on showcase from 21 to 30 August 2015 at APW