Are you ready?
As August comes round, the buzz on the latest Samsung Galaxy Unpacked event reverberates across the globe. The teaser trailer for the event, released towards the end of July, has already generated more than 100 million views in just two weeks. And at 10:00pm tonight, the Samsung Galaxy Unpacked 2021: Get ready to unfold event will finally launch, to present the latest Samsung Galaxy Z family to the world.
“Samsung Electronics is poised and ready to unveil visionary, purposeful mobile technology for a better world,” says Dr. TM Roh, president & head of mobile communications business at Samsung Electronics. “(Tonight), we will unleash our latest and greatest Galaxy Z series to reshape the smartphone category and completely reimagine your experiences.”
When it was first released in 2019, the Galaxy Fold (and eventual Galaxy Z Flip) ushered in the next step in mobile technology evolution, literally opening up new possibilities not explored before. Just when we thought our phone screens couldn’t get any bigger, they proved us wrong.
But as cool as that feature is, innovation is not just about new-fangled technology. Dr. Roh continues. “At Samsung, people are at the heart of everything we do. We’re constantly listening to you to ensure that any new device and experience we create really brings meaningful innovations. We want to enrich everyone’s life, not just the lives of a select few. From epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security, we’re focusing on what really matters to you.”
“As we explore new ways to empower you, we often venture into uncharted territory. That’s how we ended up creating a brand-new category with the launch of the Galaxy Fold. And we didn’t stop there. We kept improving the category with our second generation of foldables, the Galaxy Z Fold2 and the Galaxy Z Flip, with more screen and more of the features you now know and love.”
So what can we expect from the Samsung Galaxy Unpacked 2021 streaming later tonight? “I’m excited to say our third generation of foldable devices will open up amazing new multi-tasking capabilities and enhanced durability for even more people around the world.”
The New Way Forward
Literally and figuratively, the Galaxy Unfold and Galaxy Z Flip encourages us to open ourselves up—to possibilities and to new ways of doing things—and in a manner of speaking, Samsung is hoping to bring more people into the fold. “This will be especially important as the world leap frogs into new frontiers of connectivity that demand open ecosystems and reliable mobile experiences. At Samsung, “open” and “secure” are never mutually exclusive. In fact, our collaborations with trusted industry leaders like Google and Microsoft are why we are able to deliver mobile technology that is secure and optimised for today’s rapidly evolving and interconnected world. We constantly work with key partners to create cutting-edge security solutions that keep your devices and data safe every step of the way. This allows us to give you even more control over your apps, data and privacy, so that you can curate your own experience — with total peace of mind.”
Apart from added security and performance, collaborations wit key partners also pave the way for a more interconnected user experience. “Collaboration enables us to build mobile experiences that make your life easier and better. It fuelled the development of a new unified wearable platform, which we built jointly with Google. On top of your favourite Galaxy apps like Samsung Health and SmartThings, there will be so many others in the new Google Play Store. Furthermore, our One UI Watch user interface is deeply integrated with our other Galaxy devices and provides consistent connectivity between your Galaxy Watch and Galaxy smartphone.”
The foldability of the Galaxy Z series also offers the potential for new apps and uses that can reap benefits from that unique physical feature. “We are also working with Google to enrich our foldable ecosystems with popular apps and services. For our third generation of Galaxy Z phones, we have lined up even more partner apps that make the most of the versatile fold-out format. From hands-free optimised video calling with Google Duo and watching videos in Flex mode on YouTube to multi-tasking in Microsoft Teams, our foldable ecosystem will offer a wealth of seamless and optimised experiences.”
That said, as much as we value gadgets that make work and play easy for us, we do care about how our devices look as well, and both the new generation of Galaxy Fold and Galaxy Z Flip will guarantee to deliver on that front with new materials and outlooks. “The upcoming Galaxy Z Fold combines the very best that smartphones and tablets have to offer and delivers completely new ways of working, connecting and creating, while the upcoming Z Flip exhibits an even more refined style, armed with more durable, stronger materials. I firmly believe these devices will answer the call for the versatile mobile technology we need as we navigate the open road ahead.” Here’s one thing the good doctor can share without being too cryptic: Samsung will debut the first ever S Pen designed specifically for foldable phones. “Instead of unveiling a new Galaxy Note this time around, we will further broaden beloved Note features to more Samsung Galaxy devices.”
Don’t miss out on the big reveal tonight, streaming online via these channels at 10:00pm Malaysian time.