The Rolls-Royce Wraith…
It is striking and bold, while being assured and masculine. There is an elegance and beauty that is underpinned by the distinct swept lines of the fastback design. But there is also an element of the noir, a sense that this is an edgier car than Ghost, or any other car in the Rolls-Royce line-up.
Rolls-Royce in comparison to other luxury vehicles…
What I have come to realise is Rolls-Royce is not just a car brand; it is the pinnacle brand in the automotive world’s rarefied segment of super luxury. We demonstrate a true understanding of ‘luxury’, giving our customers an authentic motor car using the best materials commissioned by our highly skilled bespoke team.
The Rolls-Royce Wraith woman…
Wraith is made for a new generation of confident young women who aspires to be the best in her field. She will also be a creator, for “when it does not exist, design it” is in the Rolls Royce DNA. That lady is the icon that adorns every Rolls-Royce radiator: the Spirit of Ecstasy. She encompasses a timeless elegance. The Rolls-Royce woman wants nothing less from a two-door car that is at once dynamic, luxurious and – a key Rolls-Royce trait – effortless. If Phantom is the Tuxedo, Ghost the formal business suit, Wraith is the more a chic bomber jacket.
Asia and exclusivity…
In Asia, saloons like Phantom and Ghost Series II are more popular than two-door models but this varies from market to market. Wraith, for example, reached out to a new, younger customer set who might not have considered a Rolls-Royce before. We have been very encouraged by the interest in Wraith across the region. It is not in our interest to have a Rolls-Royce on every street corner of Kuala Lumpur as the byword is exclusivity.
Iconic status of design…
A Rolls-Royce will always have presence wherever it goes. It achieves this by being iconic (its unmistakeable design cues), effortless (in how we design the driving experience) and Bespoke (no Rolls-Royce is ever identical). We do not design or change things for the sake of it. So a Rolls-Royce aesthetic is timeless, elegant and often, simple. As a Rolls-Royce designer once said “simplicity is often one of the hardest things to achieve.” Less is more.
