Apple reveals new generation of devices that delivers best-in-class technology, design and capabilities.
Words by Corina Tan
This month, Apple reveals a new generation of devices that delivers best-in-class technology, design and capabilities. New enhanced features that focus on health and convenience is at the core of these latest releases.
Apple Watch 8 and Apple Watch SE
With ground-breaking technology and performance, the new Apple Watch Series 8 and Apple Watch SE includes important safety innovations. The two best-selling smartwatches are also designed to minimise impact to the environment and are made with 100 percent recycled aluminium in the case, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled rare earth elements in all magnets. In a first for Apple Watch, both models feature 100 percent recycled gold — in the plating of multiple printed circuit boards on Apple Watch Series 8, and in the plating of the SiP on the new Apple Watch SE. Both models are also free of mercury, BFRs, PVC, and beryllium.
Apple Watch Series 8 features the beloved design of Apple Watch, including a large, Always-On Retina display and a strong crack-resistant front crystal. With all-day 18-hour battery life, Apple Watch Series 8 builds on best-in-class health and safety features like the ECG app and fall detection by introducing temperature-sensing capabilities, retrospective ovulation estimates, Crash Detection, and international roaming.
The new Apple Watch SE delivers the core Apple Watch experience, including Activity tracking, high and low heart rate notifications, and Emergency SOS, as well as the new Crash Detection feature and a completely redesigned back case that perfectly matches the three classic case finishes.
Both models are powered by watchOS 9, introducing new and more customisable watch faces like Lunar and Metropolitan, an enhanced Workout app, sleep stages, a first-of-its-kind AFib History feature, and an all-new Medications app.
Coming soon to apple.com/my and the Apple Store app, Apple Watch Series 8 starts at RM1,899 and Apple Watch SE starts at RM1,199.
Apple Watch Ultra
Inspired by the most extreme activities, Apple also announced the Apple Watch Ultra with a new bold design and a wide range of features built for endurance, exploration and adventure. Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customisable Action button offers instant access to a wide range of useful features. Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use. Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours. The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.
Coming soon to apple.com/my and the Apple Store app, Apple Watch Ultra is RM3,799.
New Generation AirPods Pro
The new second generation AirPods Pro is the most advanced AirPods ever. With the power of the new H2 chip, AirPods Pro unlock breakthrough audio performance — including major upgrades to Active Noise Cancellation and Transparency mode — while also offering a unique way to experience Spatial Audio that’s even more immersive. Now, customers can enjoy Touch control for media playback and volume adjustments directly from the stem, along with longer battery life, a brand-new charging case, and an additional ear tip size for a better fit.
AirPods Pro (2nd generation) will be available to order for RM1,099 from apple.com/my/store and in the Apple Store app in Malaysia soon. Customers can also add Memoji engraving to cases for free, exclusively in the Apple Store app. Full feature functionality is available when AirPods Pro (2nd generation) is paired with an Apple device running the latest operating system software.
Apple Fitness+
The award winning fitness and wellness service Apple Fitness+ will be available for all iPhone users to subscribe to and enjoy, even if they don’t have an Apple Watch. The update will be available later this year in all 21 countries where the service is offered. iPhone users will have access to the entire service featuring over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. Fitness+ users will see onscreen trainer guidance and interval timing, and estimated calories burned will be used to make progress on their Move ring. Fitness+ will be fully integrated with the Fitness app coming with iOS 16 and located in the middle tab, where users can stay motivated to close their Move ring through awards, activity sharing, and more. Users only need an iPhone to sign up, and can then experience Fitness+ on iPhone, iPad, and Apple TV.
Fitness+ will add to the popular Artist Spotlight series with new workouts featuring the music of Mary J. Blige, The Rolling Stones, and The Weeknd. The series dedicates an entire workout playlist to a single artist, and every Monday for four weeks, new workouts featuring music by each of these artists will appear across different workout types, including Strength, HIIT, Dance, Cycling, Yoga, and Treadmill. Previous Artist Spotlight workouts have featured music by BTS, the Beatles, Elton John, Katy Perry, Keith Urban, Prince, Shakira, and more.
Apple Fitness+ is available as a subscription service for RM19.90 per month or RM119.90 per year in Malaysia, and can be shared with up to five other family members. Three months of Apple Fitness+ are included for customers who purchase Apple Watch Ultra, Apple Watch Series 8, or Apple Watch SE, or new purchases of Apple Watch Series 4 or later. One month of Fitness+ is included for existing Apple Watch users.
For more information, visit apple.com
