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BOSS Enters the Metaverse
April 5, 2023
By Hazim Ashraf
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BOSS Enters Metaverse Fashion Week 2023

Following its Spring/Summer 2023 Fashion Show, BOSS Enters Metaverse Fashion Week with a interactive digital shopping experience.

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February 8, 2023
By abdul aziz draim
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Boss Invites You To Share Your Personal Origin Story

Pages: 1 2 3 4 5 6 7
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October 12, 2022
By Fareena IIisya Khan
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HUGO x Replay:Dream Denim Collaboration

HUGO and Replay join forces to create a beautiful collaboration dedicated to self-expression and individuality with a unique denim collection. Mixing in a blend of classic and trend-driven denim styles with easy-wear jersey pieces. HUGO x Replay presents clean and simple

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October 10, 2022
By Fareena IIisya Khan
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Boss Unveils F/W22 Collection in Milan

At the star-studded show in Milan, BOSS showcased their brand's motto 'Be Your Own Boss' during their F/W22 showcase. The collection took classic pieces from the BOSS archives as a starting point and reinvented them in ways that portray what

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September 23, 2022
By Hazim Ashraf
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Get Ready to #HUGOYourWay with the First Hugo store in Malaysia

Be authentic, be true, and go all out as the HUGO Squad is here to stay.  Following the successful Brand Refresh at the start of the year, HUGO BOSS opens the first HUGO store in Malaysia. Located in LaLaport Bukit Bintang

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July 11, 2022
By Iman Husna
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Hugo BOSS Makes a Racing Comeback

After 5 years of leaving the electric Formula E series, the German Fashion Brand is making a comeback. BOSS returns with a new collaboration, partnering with Aston Martin Aramco Cognizant Formula OneTM Team (AMF1). BOSS who was announced as the team's

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May 6, 2022
By Iman Husna
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HUGO BOSS Contributes For a Greener Earth

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May 4, 2022
By Ainaa Ghazali
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Hugo Soho Desert House Pop-Up at Palm Springs

Hugo hosted Soho House's Pop-Up 2022 Party during Palm Springs weekend. Coachella festival wasn't the only event that kicked off. HUGO hosted a series of events for those spending their weekend in Palm Springs from the 15th-17th of April. The label

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March 14, 2022
By Abdul Hadif
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BOSS X NBA Spring/Summer 2022 Collection

Check out their new collection at Pavilion Kuala Lumpur!

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