BOSS Enters Metaverse Fashion Week 2023
Following its Spring/Summer 2023 Fashion Show, BOSS Enters Metaverse Fashion Week with a interactive digital shopping experience.
HUGO x Replay:Dream Denim Collaboration
HUGO and Replay join forces to create a beautiful collaboration dedicated to self-expression and individuality with a unique denim collection. Mixing in a blend of classic and trend-driven denim styles with easy-wear jersey pieces. HUGO x Replay presents clean and simple
Boss Unveils F/W22 Collection in Milan
At the star-studded show in Milan, BOSS showcased their brand's motto 'Be Your Own Boss' during their F/W22 showcase. The collection took classic pieces from the BOSS archives as a starting point and reinvented them in ways that portray what
Get Ready to #HUGOYourWay with the First Hugo store in Malaysia
Be authentic, be true, and go all out as the HUGO Squad is here to stay. Following the successful Brand Refresh at the start of the year, HUGO BOSS opens the first HUGO store in Malaysia. Located in LaLaport Bukit Bintang
Hugo BOSS Makes a Racing Comeback
After 5 years of leaving the electric Formula E series, the German Fashion Brand is making a comeback. BOSS returns with a new collaboration, partnering with Aston Martin Aramco Cognizant Formula OneTM Team (AMF1). BOSS who was announced as the team's
Hugo Soho Desert House Pop-Up at Palm Springs
Hugo hosted Soho House's Pop-Up 2022 Party during Palm Springs weekend. Coachella festival wasn't the only event that kicked off. HUGO hosted a series of events for those spending their weekend in Palm Springs from the 15th-17th of April. The label
BOSS X NBA Spring/Summer 2022 Collection
Check out their new collection at Pavilion Kuala Lumpur!